Focused and developed global creative strategy for floor-care products utilising data and research. Application of findings into brief and then execution of all creative, 360 across all platforms – mobile to OOH and TV. 

Launched end to end – product design to retail packaging, experiential in retail.

Creatively responsible for integrated campaigns and teams for the 360 launches (ATL, BTL, B2B and B2C) of new Dyson floor-care products to market on a global basis. 

Creation of comms. platform agnostic. 

Lead a team of 25 cross discipline creatives in one direction to create a seamless product communication rich experience.